Once again our providers of care packages and predator missiles, Call of Duty, have shattered another record in today’s gaming market. Activision announced on November 17, 2011 that, five days after the release of Call of Duty: Modern Warfare 3, the company generated 775 million— let me say that again, 775 million— in sales.
This new number in sales has shattered any other previous record made by Call of Duty or any other gaming company. The guys at Call of Duty have always been fortunate when it comes to records: with the 500 million achieved with the release of Call of Duty: Modern Warfare 2 followed by the 650 million that came with Call of Duty: Black Ops.
Robert Kotick, CEO of Activision Blizzard, had this to say after getting news of his incredible success with COD: MW3, “With $ 775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment.”
In the first day of sales including the midnight release—a release I too took part in— the game sold over 6.5 million copies in North America and the United Kingdom, estimated at a gross of $400 million for Activision. The company is already approaching the numbers of popular entertainment titans such as Star Wars, Harry Potter, and Lord of the Rings.
But it is not just in the realm of money that Call of Duty is finding such success. Microsoft released that more the 3.3 million separate gamers logged over 7 million hours on multiplayer by the end of November 8, the release date. At certain times, there were minimum 3.3 million players online: a monumental feat for games.





